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Message in a bottle of Coke

A conceptual global campaign that simulates the act of sending a message in a bottle - with recycled bottles. The idea was then modified and presented (scroll to bottom) to Coca Cola with Eran Leibovich

Message in a bottle of coke

Introducing a revolutionary way to revive an ancient practice of communication - Message in a Bottle of Coke. As a conceptual project presented to Coca-Cola, the aim is to bring a modern twist to a timeless tradition. By recycling your bottle of Coke, you can now attach a personal message, making it a memorable and thoughtful gesture.

This innovative initiative bridges the gap between past and present, while promoting sustainability through recycling. By adding a personal touch to a bottle of Coke, you can spread joy and positivity to the person who receives it. This project presents a unique opportunity for individuals to connect on a deeper level, fostering a sense of community and shared experience.

As a global brand, Coca-Cola is committed to promoting sustainability and social responsibility. Message in a Bottle of Coke aligns with our values and aspirations, and we are excited to offer this new platform for communication to our valued customers. Join us in embracing this novel way of connecting with others and making a positive impact on our planet.

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The idea was modified and presented to Coca Cola ltd. This is the pitch: