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Endoxa | The big astrology experiment

Endoxa - a foundation set out to prove that astrology is real by comparing users Facebook activity with their monthly horoscopes.

Featured in Notcot and Lazy Candy

Big Data Astrology Experiment

Endoxa served as the focal point of my graduate project, which was aimed at examining the potential correlation between individuals' astrological forecasts and their social media activity. With the widespread practice of sharing personal experiences and emotions online, the project sought to explore whether there was any discernible impact on individuals' behavior and social media usage.

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To accomplish this objective, the project leveraged big data analysis techniques to evaluate and identify patterns and trends in social media posts and astrological predictions. The study sought to determine whether individuals' astrological forecasts had any bearing on their online activity and behavior.

The findings of this project can provide valuable insights into the complex interplay between individual beliefs and behavior. By exploring the potential relationship between astrology and social media activity, the project aims to shed light on how individuals' actions and perspectives may be influenced by external factors.

Overall, the Endoxa project serves as a compelling and innovative approach to analyzing and understanding the impact of astrology on individuals' social media behavior. Its insights may have far-reaching implications for a variety of fields, from psychology and sociology to marketing and advertising.

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